MGM will keep The Mirage name and brand but license it back to Hard Rock for up to three years while the new owners work out a final plan for the redevelopment. The Mirage logos on the original towers will be replaced with Hard Rock branding, as shown in renderings released by the company. ![]() Along with the new name, the resort will also get a new look, including a massive guitar-shaped structure similar to other Hard Rock buildings around the world. ![]() With the change of ownership, The Mirage will rebrand as Hard Rock Las Vegas. Las Vegas-based gaming giant MGM Resorts will sell The Mirage to Hard Rock International in a $1.075 billion cash deal expected to close in the second half of 2022, according to a statement released by MGM.įor more TPG news delivered each morning to your inbox, sign up for our daily newsletter. It's official: The Mirage, the iconic 77-acre resort in the heart of the Strip that changed Las Vegas forever when it opened its doors in 1989, has a buyer.
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